Person wearing a NOOB Obsidian t-shirt packing customer orders of NOOB Pro Series.

Our Story

Wellness got hijacked by bullsh*t, empty claims, fake influencers, and products that don’t make you feel anything. We aren't buying it and neither should you. NOOB® was founded in 2020 and since then we’ve been tearing up the playbook, creating identities, pushing boundaries, and redefining what wellness actually means.

Over 1 million cans sold, not from pouring millions into ads, but from refusing to conform. Real people, real results, and zero compromise.

Our Values

Authentic

We create products that actually work.

Honest

Premium quality without the premium markup.

Intelligent

Straight forward and easy to understand.

Intentional

Tailored to real needs. No filler, no fluff.

Transparent

What it's made of, what it does, and why it works.

Empowerment

Offer the means to achieve maximum potential.

Wellness, Internet, & Culture

At NOOB®, our mission is to redefine wellness for a new generation — one that values focus, function, and authenticity over empty claims.

In a world flooded with wellness noise, we offer real solutions with real impact. No filler. No fluff. Just clean, science-backed performance products that seamlessly fit modern lifestyles, from esports and creative work to everyday movement.

Our products empower you to own your energy, sharpen your mind, and elevate how you live, play, and perform, on your terms.