We started NOOB® in 2019 with a simple idea: to build a better kind of energy. Something clean, honest, and actually helpful. Not overloaded with sugar or gimmicks. Not made in a lab by people who don’t drink their own product. Just real fuel for real people who do hard things.

Our first batch was brewed in a craft facility and tasted like the future. Since then, we’ve been lucky to grow from small drops to national shelves, from one formula to a full lineup — and from 30,000 cans to over a million served.

But through it all, one thing hasn’t changed: We’re still just two people trying to make something great...and keep making it better.

We care deeply about what we create. Every formula, every label, every ingredient. Because the people who drink NOOB®, the night grinders, the gamer dads, the early risers, the dream chasers — they care too.

If you’re new here, or you’ve been with us since day one, thank you. Your interest, support, or even just reading this means everything to us.

Thanks for giving us the chance to keep doing what we love.

Forever grateful,
Jon & Matt